denotes premium content | Jul 31 2010 Regular
posted 5 Mar 2010 in Volume 13 Issue 5
The Gurteen perspective
One of my frequent messages is that we need to stop ‘doing things’ to people and start to work together. Let me explain.
People often ask me ‘How do we make people share?’ or ‘How so we make people adopt social tools?’ or, more generally, ‘How do we make people more engaged?’.
That little word ‘make’ comes up time and again. It’s really obvious when it does and I wince every time I hear it.
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