Ark Group’s annual internal communication conference returns this year in an expanded format to incorporate extra workshops, more interactivity and an international keynote presenter. Issues to be explored include:

• Collaborating with other business units to develop an integrated approach to internal communication
• Measuring the effectiveness of internal communication and enhancing value perceptions in the organisation
• Working as a change catalyst and crafting communication initiatives for transitional periods
• Utilising communication tools such as social media, multimedia, Communities of Practice and newsletters
  

Internal communication as a discipline has reached a point of maturity where professional communicators can now focus on adopting and adapting integrated strategies and gaining the relevant buy-in to have communication initiatives permeate the organisation.

To support strategic planning and the buy-in process, it is crucial to consistently demonstrate value and show how the internal communication function actively supports delivery of business objectives. Communicators can then continue to add value through their work as change agents and through the effective delivery of messages via a range of communication tools and techniques.