Ark Group & Managing Partner Magazine’s 4th Annual

STRATEGIC MARKETING IN THE MODERN LAW FIRM

True strategic client development through the convergence of business analytics, competitive intelligence and client relationship management

September 25th, 2008, Chicago, IL

With Key Contributions and Real-World Illustrations from:

Proskauer Rose LLP
K&L Gates
Venable LLP
Winston & Strawn LLP
Baker & Daniels
Sidley Austin LLP
Holme Roberts & Owen LLP
Womble Carlyle Sandridge & Rice, PLLC
Marshall, Gerstein & Borun LLP
Emerson College
And many more...

There is little doubt that law firm marketing professionals are enjoying an elevated status as agents of change—helping to drive overall firm strategy. But at the same time, given our economic outlook and coupled with a more demanding client, there is an ever-increasing need to illustrate the value of the marketing function as a strategically important investment in the future of your firm.

Ark Group/Managing Partner Magazine’s 4th Annual Strategic Marketing in the Modern Law Firm conference is taking place in Chicago on September 25th, 2008.

Based on your feedback and input this year’s conference has been streamlined and reconfigured as a single-day, highly-focused interactive forum researched with and developed exclusively for senior level marketing and business development professionals and thought leaders.

THIS FORUM IS DESIGNED TO HELP YOU LEARN HOW TO:

Better illustrate the marketing function as a strategically important investment in the future of your firm

Examine the link between your firm’s management committee and its marketing/business development thought leadership

Realize true strategic client development through the convergence of business analytics, competitive intelligence and client relationship management

Navigate the planning paradox of compromise and consensus in a culture of zealous advocates and collegial adversaries
 
Leverage competitive intelligence in the development and implementation of your firm’s strategic plan

Cultivate a true strategic partnership between your firm's attorneys and its marketing/business development leadership

Become an effective agent of change—breaking down traditional barriers and jumping over cultural hurdles

Ark Group/Managing Partner Magazine’s 4th Annual Strategic Marketing In The Modern Law Firm conference is the only practitioner-driven legal marketing forum examining the link between your firm’s management committee and its marketing & business development thought leadership! Thanks to our tremendous faculty of speakers, we are able to offer the opportunity for meaningful interaction—where speakers and delegates can come together to discuss what they do as legal marketers—and what is necessary to be valued as a strategically critical investment in your firm’s future.

We sincerely hope you will join us along with your industry peers this fall in Chicago!