This interactive masterclass gives internal communication (IC) professionals:

• How eight steps can improve your internal communication strategy
• A handy tool for each of the eight steps
• Eight case studies to demonstrate real-life applications of each step
• Eight group exercises to reinforce learnings

This masterclass examines how to maximise the value of internal communication and deliver measurable improvements in organisational performance. Your organisation’s investment in internal communication includes resources, effort, time, money and leadership commitment. Is your organisation getting value for that investment? And what’s the internal communicator’s role in maximising that value?

By attending this two-day masterclass you’ll get the answers to those questions, and more. The programme comprises a proven eight-step methodology, which flows in logical sequence. It culminates in a fully integrated and holistic approach to extracting greater value from the investment in internal communication.

This masterclass puts internal communicators in the front seat for driving value. We focus on the skills, knowledge and practices that differentiate the proactive internal communicator from the reactive practitioner. We look at the beneficial impact this has on your organisation, and on your professional standing.

The eight steps are fully explored through tools, case studies and practical exercises. The highly interactive format provides plenty of opportunities to engage with the masterclass leader and other attendees through group activities and discussions. You’ll leave this masterclass equipped with new strategies and ideas to apply on the job.

Attend this masterclass and maximise the value of internal communication in your organisation.