Managing Partner Magazine’s 2nd Annual

DRIVING LAW FIRM PROFITABILITY THROUGH FINANCIAL MEASUREMENT & REPORTING

Using Internal & External Benchmarks to Maximize Financial Performance and Growth  While Optimizing the Most Important Drivers of Law Firm Profitability

June 11th, 2008
AMA Executive Conference Center
New York, NY

This conference was designed to help you:

*Establish the link between financial measurement and profitability at your firm

*Identify and implement metrics that underpin your firm’s business strategy

*Maximize the value of internal and external benchmarks

*Evaluate the performance of your firm’s clients, attorneys and various support functions

*Develop and capitalize on emerging technologies to track client billing requirements and facilitate better communications

*Harness technology to facilitate financial measurement and analysis

*Identify and implement metrics to evaluate client profitability

*Use business intelligence to make effective pricing decisions

FEATURING PERSPECTIVES AND CONTRIBUTIONS FROM:

Baker & Daniels LLP
Cooley Godward Kronish LLP
Holme Roberts & Owen LLP
Venable LLP
Cassels Brock & Blackwell LLP
Kelley Drye & Warren LLP
Abbott Laboratories
Aon Corporation
And Others...

Ark Group’s Driving Law Firm Profitability through Financial Measurement & Reporting conference is a highly interactive, next-generation program researched with and developed exclusively for CFO’s, Directors of Finance, Financial Administrators, COO’s, Managing Partners, Executive Board Members, Executive Directors, Practice Group Leaders, Controllers, Risk & Compliance Managers, Chief Administrative Officers and members of financial planning committees as well as directors of business development. This is a must-attend event for all law firms seeking to survive and prosper in a changing legal industry.

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Many of today’s leading law firms are slow to respond to changing market conditions. In order for law firms to survive and prosper in a progressively competitive marketplace, financial management – and measurement, is increasingly becoming the crux of business strategy and a driving force in the quest for profitability.

In order for a law firm to drive productivity it needs to be able to target areas of growth and highlight areas that need improvement. As such, financial measurement and reporting are proving to be essential components of the finance function.

Significant strategic and structural change is essential for all law firms to ensure that they reduce costs and restructure or streamline their business processes to maintain the financial performance of the firm. Using a system of internal benchmarks can optimize a firm’s financial strategy; done effectively this can motivate the partnership and ultimately drive productivity and profitability. Yet defining the drivers of your firm’s profitability and devising a system of measurement is no easy task.

How do you identify and implement metrics that underpin your firm’s business strategy?

Ark Group & Managing Partner Magazine’s Driving Law Firm Profitability through Financial Measurement & Reporting conference – taking place on June 11th, 2008 in New York – takes an in-depth look at how today’s leading law firms establish the link between financial measurement and profitability.

Featuring best practice case studies and highly-interactive panel discussions, this intimate forum will provide you with an opportunity to benchmark your processes for
financial measurement and ensure that you are safeguarding the profitability of your firm.
Our research has shown that the majority of law firms today are attempting to increase their profitability by--

*Identifying and focusing on their most profitable clients
*Using business intelligence to make effective pricing decisions
*Harnessing technology to facilitate financial measurement and analysis
*Capitalizing on these emerging technologies to track client billing requirements and facilitate better  client communications

The debate rages about the move towards value and fixed fee pricing models and the predicted demise of the billable hour.  As clients become more and more sophisticated about managing overall legal costs, prices are being driven down. Against the backdrop of an increasingly competitive and uncertain market, Ark Group & Managing Partner Magazine’s Driving Law Firm Profitability through Financial Measurement & Reporting conference will help you to better understand your client’s practices, preferences and priorities – empowering the finance function to rise to the challenge - looking at the elements needed to ensure an all-encompassing financial plan.

If long-term health needs to be considered alongside short-term profitability, then financial and operational thought leaders must take an increasingly strategic interest in law firm management in influencing and embedding a more business-focused culture that drives productivity within the firm.

We sincerely hope you’ll join us for this interactive, one-day forum. If your firm has a pressing need to assess how to both effectively measure and manage performance and profitability, this conference is for you.

This meeting will be held at the AMA Executive Conference Center, New York - located at 1601 Broadway, New York, NY 10019. For information regarding preferred rates at nearby hotels (most within walking distance to the AMA) please contact Peter Franken at Pfranken@ark-group.com  or 773.281.4275. We recommend that reservations be made early, as the number of rooms at preferred rates is  limited.