Intellectual property (IP) and intangible assets increasingly produce value for businesses. The legal protection of IP through copyrights, trademarks, performers’ and database rights, and the commercialisation of IP is essential in gaining a competitive advantage and establishing business revenue and profits.

The introduction and adoption of Web 2.0 technologies over recent years is driving information accessibility, distribution, collaboration and innovation. This offers new opportunities for organisations to exploit their intellectual property and reach new online markets.

However, it is increasingly difficult to control corporate content and protect assets and intellectual property within Web 2.0 applications. This lack of control and protection may result in significant security risks, such as the revelation of company information and loss of revenue. Organisations must also prevent themselves from making unauthorised use of content and mash-ups generated from Web 2.0 applications and as a result breaching the IP rights of others.

This conference will allow you to hear practical case studies from professionals addressing the current issues in control of intellectual property for collaborative digital applications and arm you with techniques for:

• Complying with legislation on copyrights, trademarks, designs and patents
• Defending your work against piracy, copying and misuse on the Web
• Create new business opportunities using Web 2.0 applications
• Understanding the IP risks associated with blogs, wikis and social networks
• Improving the security of your digital assets through identity and access management
• Developing the right strategy in online collaboration within your organisation and with stakeholders