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News

posted 29 Feb 2008

Skepticism in Europe, enthusiasm in Asia

A NEW global survey of innovation acceptance reveals that consumers’ confidence varies widely around the world and that up to half of consumers in some European countries are skeptical of the value of innovation.
Only 30 per cent of Dutch working age adults believe new products or services will improve their lives in the next six months, compared with 60 per cent of US consumers, and 80 percent in India and the United Arab Emirates, according to The Institute for Innovation & Information Productivity.
Despite its reputation for innovation and entrepreneurship, the United States falls approximately midway in the innovation confidence index, the same as China, but behind fast-growing economies with young populations like Brazil, India, Ireland and the United Arab Emirates. Young, well-educated students, business people and full-time employees are more likely to be innovation confident.
Given all of the considerations measured, in some continental European countries women are less likely to be innovation confident than men. Overall, the continental European countries surveyed have the lowest rates of innovation confidence.
For example, despite the reputation of their country for widespread use of mobile telecommunications, only one third of Finns expect in the next six months to try products or services that use new technology, compared with over two-thirds of Brazilian, Indian, Irish and UAE.