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posted 15 May 2008

Ecademy celebrates 10 years; SNs emerge as powerful commodities

You might only just be overcoming your Facebook addiction, but social networking in the UK is already 10 years old.

Social networking may now be a buzz word, but the UK’s longest running example was founded over a family lunch in February 1998 by a mother of three, Penny Power.

“Back then everyone was chasing dotcom lottery tickets thinking they would be overnight millionaires,” said Power. “At Ecademy we focused on putting people first and grew organically through word of mouth, and by backing up the service with face-to-face local events across the country,” says Power.

Social networking is emerging as a powerful commodity as large numbers of social networks like Facebook, MySpace and Linkedin expand. After years of profitable business, Ecademy has advice for social network companies.

The key is to create a community, Ecademy says, not a just set of tools. Ecademy’s own success has been achieved because of the personal involvement and guidance all members provide one another online and offline.

Ecademy believes in relationships first, commerce second and is the UK leader in B2B social networking, continuing to expand around the globe reaching all the 222 countries defined by Google Analytics.


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