Managing Partner Magazine presents

LAW FIRM PUBLIC RELATIONS-
Gaining the Competitive Advantage

May 20th, 2008
University of Chicago Gleacher Center
Chicago, IL

*Register Before April 30th and Receive Your 15% Early-Bird Discount!

Law firms stand to gain a competitive edge from a thoughtful, strategic and well-executed PR program.  This highly interactive, one-day master class represents a unique opportunity to focus on the increasingly important art and science of law firm public relations.  It will explore, in depth, the critical success factors and share insights from leading-edge practitioners in legal and other industries. 

This master class will help participants to:

 Move away from traditional, inward-facing law firm messaging

 Determine if, when and how to structure a stand-alone internal PR role

 Maximize agency resources

 Build internal communications systems ensuring that your external systems hum

 Explore how Web 2.0 can enhance the PR program

 Explore how social media applications can enhance the PR program

 Make your MPs your “brand”

 Align PR with your clients for maximum success

This Master Class will be facilitated by:
 Mark Young, Chief Marketing Officer, Foley Hoag LLP
 Meghan Gross, Public Relations Manager, Foley Hoag LLP

With additional perspectives and insights from other industry practitioners such as:

 Ameet Sachdev, The Chicago Tribune
 Martha Neil, ABA Journal
 Joe Weber, Business Week
 Kevin O’Keefe, President, LexBlog, Inc.
 Allan Ripp, Founder, Ripp Media Relations
 Marco Greenberg, Co-Founder, Thunder 11

Who Will Attend This Conference?
Ark Group & Managing Partner Magazine’s first ever forum on Law Firm Public Relations: Gaining the Competitive Advantage is a highly interactive, next-generation master class, researched with and developed exclusively for Directors of Law Firm Public Relations, Directors of Marketing and Business Development, Public Relations agency liaisons, Directors of Client Relations and Communications - as well as practice management thought leaders- including but not limited to Managing Partners and Practice Group Leaders and attorneys.

This meeting will be held at the University of Chicago Gleacher Center - located at 450 North Cityfront Plaza Drive Chicago, IL 60611— conveniently located in the heart of Chicago's business community just blocks away from the Loop and steps away from Magnificent Mile shopping, restaurants and hotels. For information regarding rates at nearby hotels please contact Peter Franken at Pfranken@ark-group.com or at 773 281 4275. We hope to see you there!